This Privacy Policy outlines the collection, utilisation, and sharing of your personal information when you visit www.gasequipmentservices.co.uk (referred to as the “Site”) or make purchases through it.
COLLECTION OF PERSONAL INFORMATION
During your visit to the Site, certain details about your device are automatically gathered. This encompasses information about your web browser, IP address, time zone, and specific cookies present on your device. As you navigate the Site, data is also collected concerning the individual web pages or products you view, the referring websites or search terms that led you to the Site, and your interactions with the Site. This data is referred to as “Device Information.”
Various technologies are employed to collect Device Information, including:
- “Cookies”: These are data files that are stored on your device and usually contain an anonymous unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org.
- “Log files”: These track activities occurring on the Site and gather data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels”: These electronic files record details about your Site browsing behaviour.
Additionally, when you make purchases or attempt to do so through the Site, certain information is collected, including your name, billing address, shipping address, payment details (email address, phone number). This information is termed “Order Information.” It’s important to note that we do not collect or store credit or debit card information, as this is handled by our third-party payment provider, Stripe. Throughout this Privacy Policy, the term “Personal Information” pertains to both Device Information and Order Information.
UTILISATION OF PERSONAL INFORMATION
The Order Information collected is primarily used to fulfil orders placed through the Site. This involves processing payment details, arranging shipment, and providing invoices and order confirmations. Furthermore, this Order Information is utilized to:
- Communicate with you
- Evaluate our orders for potential risks or fraudulent activities
- Furnish you with information or advertisements about our products or services, aligned with your preferences.
The collected Device Information serves multiple purposes, including risk and fraud screening (particularly using your IP address), and the overall enhancement and optimization of the Site. This involves generating analytics concerning customer interactions and browsing behaviours and evaluating the effectiveness of marketing and advertising campaigns.
SHARING OF PERSONAL INFORMATION
In order to employ your Personal Information as described above, we share it with third parties. For instance, this website is hosted using WordPress, and we use Google Analytics to comprehend how users engage with the Site. Details about how Google handles Personal Information can be found at https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout. Furthermore, we might share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or safeguard our rights.
BEHAVIOURAL ADVERTISING
As mentioned earlier, your Personal Information is utilised to offer targeted advertisements or marketing communications that we believe align with your interests. For deeper insights into how targeted advertising functions, refer to the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can also choose to opt out of some of these services by accessing the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK Please be aware that we do not modify our Site’s data collection and utilisation practices based on Do Not Track signals from your browser.
YOUR RIGHTS
As a European resident, you have the right to access, correct, update, or delete the personal information we possess about you. (Subject Access Request or SAR) To exercise this right, please contact us using the provided contact information.
COMMUNICATIONS
Rest assured, we’re no fans of spam either! Here at GES Gas Equipment Services, we are committed to sending you only information that genuinely holds potential interest for you or your organization. Our sales and marketing initiatives are meticulously tailored to ensure they are pertinent to your needs, adding value and respecting your time.
In the event of a business relationship, we’ll retain your data to facilitate transactions. This includes:
- Estimates or quotations
- Product specification and data
- Pricing details or special offers
- Order confirmations and receipts
- Delivery/despatch notes
- Invoicing
- Progress Updates
When we send you communications, it will be:
Centred around products that we believe might interest you
Offer opportunities, promotions or discounts
Keep you updated on project launches
Provide insights into technical advancements to support in providing the latest industry information and prospects within our product sphere.
Informing you of developments and progress here at GES Gas Equipment Services.
DATA RETENTION
When you place an order with us this Site, your Order Information will be retained for record-keeping purposes unless you request its deletion.
CHANGES
We reserve the right to periodically update this privacy policy to reflect changes in our practices, operational needs, or legal and regulatory requirements.
CONTACT US
For additional information about our privacy practices, questions, or complaints, feel free to contact us via email at info@gasequipmentservices or by mail using the provided details:
GES Gas Equipment Services Ltd.,
11 Hornby Drive
Nantwich
CW5 6JP.